Superdry

Superdry products combine vintage Americana styling with Japanese inspired graphics

The company was first known as Cult Clothing and was founded by Ian Hibbs and Julian Dunkerton in the UK in the mid 1980

Hibbs left the company and James Holder stepped in, and Superdry was started soon after, with the first store opening in Covent Garden in 2004. According to Holder, the Superdry name is a result of a brainstorming session in a Tokyo bar.

Autumn 2017 Superdry

Mens Superdry

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