Masai was founded in Copenhagen in 1992 and has built its identity around a Scandinavian design philosophy that values simplicity, quality and individuality. The brand stands out for its commitment to slow fashion, using responsible materials and timeless shapes that resist seasonal trends. Masai’s collections often feature artistic prints and natural fibres, reflecting a love of texture and pattern. If you’re drawn to clothing that feels personal and considered, Masai offers a refreshing alternative to fast fashion.