Designed in London but taking fashion inspiration from global travel, as seen in their much-loved signature prints. At the heart of Apricot's ethos is making fashion accessible, with beautifully constructed wardrobe staples and trend-led pieces in high quality fabrics.

From jumpsuits with bold pops of colour to vintage-style ditsy print dresses and knits with unique accents, everything they create is with the Apricot woman in mind.